Marktplaats Redesign

Marktplaats is a dutch online market place “for just about anything you could possible need or want” (Source: Adevinta) and one of the most well-known websites in the Netherlands.

I used Marktplaats as a case study to expand and apply my UX/UI knowledge. As I researched more and more, it became clear that not only does the website’s design look dated, but the user experience also has major flaws. This redesign was unsolicited.

If you’re interested in the detailed UX analysis and my working process, feel free to have a look at this project on Behance, where I explain everything step by step.

Client

Unsolicited Redesign

Delivered

June 2022

Simplified Layout

Through the drawing of wireframes and subsequent testing, I was able to choose between several design variants with the help of test persons. The most noticeable things I changed is an improved layout, better navigation and overall clearer information architecture.

After the decision to keep the orange as the main color, I wanted to be bolder and took advantage of the new banner layout to make a statement. I was irritated by the fact that in the original design, the orange color is sold as the most important part of the corporate identity, but is then timidly used in the actual design.

Category Specific Filter

Due to the large number of products that are sold and offered on Marktplaats, there are already category-specific filters, meaning that the filter settings are adapted to the respective product. This makes a lot of sense, but Marktplaats is again having the problem that they are offering the same functions twice (or more often) in several places, thus making the layout chaotic. There were also no price or detail filters on the landing page in the original design. After removing the left bar on the landing page, I designed a generic filter for price and condition, and further developed the category-specific filters, deliberately avoiding repetition.

Save Ads

To save ads, there were no “Like” buttons on the landing page in the original design. Unlike “Messages” and “Notifications” in the top bar, which I removed, I felt this was giving away the extra opportunities and incentives of logging in or registering in a place where it would actually make sense. The option to save ads is only available once you are logged in – and even then not on the landing page. The research had shown that, especially on a platform that is so rich and full of information and offers, users like to have the option to save ads and also be informed about it.

Sign In/Register

If the user is on the landing page and is not yet logged in, they can still click on the “Messages” and “Notifications” buttons. However, this is very unnecessary because both are just another link to “Log In/Register” (remember: the user is not logged in yet), which is why both buttons are not needed here and at the same time contribute to the information overload. Perhaps the probability of a log-in or a registration should be increased here through several options/links – an impression that I got in several places on the website (e.g. also with the categories), but which, in my opinion, sets wrong priorities. I removed both buttons and introduced “Sign In” or “Register” instead. I also revised the design and interactions for the sign-up process, as shown in the video below.